Fox Sports 1 was supposed to be indirectly designed to be direct competition to ESPN, and give the ESPN pessimists an alternate viewing option. A big part of taking down the monster in Bristol was supposed to be their flagship show, Fox Sports Live, which is their version of SportsCenter, that airs nightly.
But if a recent number is any indication, FOX is very far away from even sniffing the same stratosphere that ESPN lives in.
Via @Seidman from the excellent TV By The Numbers site: Fox Sports Live drew 7,000 viewers last night for its 11PM ET show. Rough one.
— Richard Deitsch (@richarddeitsch) January 9, 2014
I’m no TV ratings expert, but you don’t have to be to realize that that’s an incredibly low number and should be a cause for concern for Fox, even in their infancy.
Now their nightly recap show is a little different than SportsCenter in the sense that they use former professional athletes, such as Andy Roddick and Donovan McNabb, to offer up their thoughts on a variety of sports. While there’s nothing specifically wrong with this approach, but if you were to go back through the chronicles of social media, you would see that this isn’t something that many have embraced with open arms.
Nor has anyone embraced the two comics from Canada on the news desk, neither.
With a number like that, it might be time for the executives in the Fox offices to re-brand the show, before it’s too late.
[h/t Awful Announcing]