Jan 12, 2014; Denver, CO, USA; Denver Broncos quarterback Peyton Manning (18) throws a pass against the San Diego Chargers during the 2013 AFC divisional playoff football game at Sports Authority Field at Mile High. Denver defeated San Diego 24-17. Mandatory Credit: Mark J. Rebilas-USA TODAY Sports

Omaha Steaks pokes fun at Peyton Manning’s audible calls


Watch enough Peyton Manning and you’ll hear the Denver Broncos quarterback scream out ‘Omaha’.

Actually – watch about seven seconds of Manning and you’ll likely be beyond tired of the signal callers famed audible call.

On-field microphones really picked up the screams of Manning during the Broncos playoff win over the San Diego Chargers on Sunday, which lead to Omaha Steaks poking fun at the quarterback on social media:

Very well played by the order-by-mail (more like internet) steak vendor.

So what does ‘Omaha’ mean? Well – nobody technically knows the true meaning or it wouldn’t be a useful audible now, would it?

Likely the phrase is used in different settings for different meanings. Sometimes ‘Omaha’ is used to flip a play – other times it’s a quick change at the line for a screen/misdirection if Manning sees something or a direction on a snap count (as in, hike the ball on my first ‘hut’). And sometimes, it means diddly squat – likely just used to confuse the defense into thinking the Broncos are making a change. Then there’s also a code word used to disregard the ‘Omaha’ play call and Manning’s ever famous ‘mic’ or ‘mike’ – often a player who will be blitzing.

All that said – Omaha, or something.

Tags: Denver Broncos Peyton Manning

  • Al

    Great marketing ploy!!