While the Arena Football League (AFL) has a relatively strong fan base, it’s still struggling to stay afloat in a downward economy.
Add in that the AFL’s direct competition (more or less) is the NFL and college football – you can see why the league struggles.
And while the AFL knows they’ll never bee on the same page as either of those leagues, they do hope to eat into a bit of their market share. But how can one do such when fighting with two powerhouses? By being innovative. The Arena Football League (in collaboration with Schutt and SVI) has a trick up their sleeve for the upcoming season which includes the use of in-game helmet cameras.
Via press release:
“Schutt Vision is an incredible new product developed by SVI that will raise the broadcasting and content creators around football to an exciting new level,” Schutt Sports President/CEO Robert Erb said. “The ability to see what a player actually sees on the field, in real-time, will make the in-game and overall experience for the fans of the Arena Football League the best of any sports platform anywhere.”
Marketing gimmick or not, it’s a pretty neat addition – especially in an indoor setting.
We’ve seen the use of helmet cameras before, but only in practice setting. Should be neat to see it during game action.