The Chicago Cubs introduced their first mascot in the franchise’s long history on Monday and the feedback on the cartoon bear named Clark was ‘despicable,’ according to vice president of communications and community affairs Julian Green.
“I’m disappointed at some of the unfortunate images that went from negative to despicable,” Green said Tuesday. “There are some folks that had strong reactions to the mascot but at the same time there are folks that see what we’re trying to do. It’s strictly for kids and family entertainment.”
Some of the reactions on Twitter and Facebook were full of anger and hostility and suggested it’s moves like adding a mascot for the entertainment of kids and family entertainment is why the Cubs are searching for their first World Series title since 1908.
Adding a mascot will not hinder the Cubs adding free agents, developing talent, hinder the coaching staff or stunt the development of the Cubs prospects, but that is where the conversation on social media shifted.
“Unfortunately, there are those that decided to respond in a way that had nothing to do with the mascot,” Green reiterated. “When you look at the pictures and videos showing the kids’ reactions last [Monday] night it was proof positive that the visions we have for this mascot will be achieved.”
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Topics: Chicago Cubs