Denver Broncos quarterback Peyton Manning has a certain love for the audible call “Omaha,” which is often picked up by the on-field microphones at games during the broadcasts. With all of the attention that the “Omaha” call is generating, it is only natural that a company would try to take advantage of an opportunity for attention.
Enter Omaha Steaks.
The company is reportedly considering an endorsement deal that would pay him to use the company’s name on the field during games.
“Omaha Steaks is always looking for awesome promotional opportunities that get our brand in front of customers and potential customers,” said Todd Simon, a senior vice president at the company, via ESPN.com. “So if the economics were right, Omaha Steaks would consider a deal with Mr. Manning, especially given his apparent affinity for Omaha.”
The league has no rule against prohibiting this type of endorsement deal, so the opportunity could be there for Manning to make some extra cash for his audible call.
ESPN’s Darren Rovell had some additional details on the deal, that could potentially pay Manning up to $1.3 million during the Super Bowl if the Broncos were to make it.
For this weekend’s conference championship games, Front Row Analytics says each mention during an audible would be worth $150,000. Joyce Julius projects the value to be higher — $500,000. For the Super Bowl, Front Row Analytics says each mention would be worth $400,000 in equivalent ad value, while Joyce Julius says each mention during the title game would be worth $1.3 million.
It would certainly be an enticing offer for Manning, but would he take the deal?
Of course, this could all just be a publicity stunt for Omaha Steaks to get more attention and at this point it is definitely working.