Jan 18, 2014; East Rutherford, NJ, USA; A general view of preparations for Super Bowl XLVIII at MetLife Stadium. Mandatory Credit: Joe Camporeale-USA TODAY Sports

Super Bowl XLVIII promotion costs furniture store $600K (Video)


We’ve already seen how the New England Patriots losing the AFC Championship cost sporting goods store Modell’s $500,000 dollars.

Now there’s a furniture store out $600,000 dollars after taking a risk on Super Bowl XLVIII.

Houston based Gallery Furniture  decided they’d run a promotion for customers where they’d give away furniture purchases for free assuming the customer spent $5,000 dollars, had the furniture delievered before the AFC and NFC Championships and correctly picked the would-be Super Bowl teams.

Almost 80% of the customers who participated got it right and now the furniture store has to pay up.

More than one hundred customers came in and spent the $5,000 while picking the winning teams. The promotional miscalculation by Gallery Furniture will cost the store more than $600,000. Some customers are walking away with as much as $12,000 worth of furniture

Of course, like almost always, I’d venture to guess the store took out insurance in case this did happen, but it’s still pretty awesome for the people who won.

I imagine getting $10,000-$12,000 dollars of household furniture for free would be considered a pretty good day.

Dick's Sporting Goods presents "Hell Week":

Tags: Super Bowl Super Bowl XLVIII

  • Gallery Furniture

    Thank you for not being too harsh on
    us here at Gallery Furniture It’s true, our customers WON BIG based on our
    Pigskin Promotion, with over $650,000 in refunds being paid out. We’re so happy
    for our awesome customers! We’ve up’ed the ante and on our new Big Game
    Promotion, will pay out FULL refunds for the furniture and accessories our
    customers purchase (in excess of $6000 per order) if the team from Seattle wins
    the Big Game? Are we worried? Heck no! What’s good for Gallery Furniture
    customers is good for Gallery Furniture! If you move to Houston, PLEASE MAKE
    SURE TO SHOP WITH US FIRST!

  • Gallery Furniture

    Thank you for not being too harsh on us here at Gallery Furniture It’s true, our customers WON BIG based on our Pigskin Promotion, with over $650,000 in refunds being paid out. We’re so happy for our awesome customers who won! As a matter of fact, we’ve up’ed the ante and on our new Big Game Promotion we will pay out FULL refunds for the furniture and accessories our customers purchase (in excess of $6000 per order) if the team from Seattle wins the Big Game! Are we worried? Heck no! What’s good for Gallery Furniture customers is good for Gallery Furniture! If you move to Houston, PLEASE MAKE SURE TO SHOP WITH US FIRST! http://bit.ly/BigGamePromo