The Dodgers name will once again adorn the uniforms of the Los Angeles baseball team this season. The team recently announced that they will wear an alternate road jersey in 2014 to take advantage of one of the most identifiable team names in sports.
The team has alternated the words Los Angeles and Dodgers on their jerseys throughout history.
“Because we are equally proud of our iconic brand name and the city we represent and with the number of Dodger fans across the country, we felt it important to have two sets of road jerseys to feature both the team name, as well as Los Angeles,” said Lon Rosen, the Dodgers’ Executive Vice-President & Chief Marketing Officer. “This will begin when we start play in spring training and we plan to wear the `Dodgers’ jersey when we open the regular season in Australia on March 22.”
When the Dodgers came to Los Angeles in 1958, the road jersey featured the name Dodgers. The next year, the road jersey featured Los Angeles and continued that way through 1969. The team name returned to the jersey in 1970 through 1998. In 1999, the city name returned and continued to the present.
The last time the Dodgers wore alternate jerseys was in 2011, when they wore the powder blue Brooklyn jerseys for six home dates.