Doritos dresses 50 fans in orange at Super Bowl to create ‘orb’ in crowd (Photo)

Feb 2, 2014; East Rutherford, NJ, USA; A general view of a roman numerals sculpture before Super Bowl XLVIII between the Seattle Seahawks and the Denver Broncos at MetLife Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports

During the past few Super Bowls, the folks at Doritos have been holding a fan vote to select their ad for the big game. This year was no different for Doritos, but they also went one step further.

According to ESPN’s Darren Rovell, Doritos dressed fifty fans in bright orange clothing to create a Dorito shape in the endzone.

It was simple, but it was brilliant.

You can check out the photo for yourself.

Awesome: Doritos dressed 50 fans in orange jackets to form human Dorito at game pic.twitter.com/RkV2mLtTkF
— Darren Rovell (@darrenrovell) February 3, 2014

This is marketing genius. Well done, Doritos, it is going to be tough to one-up this in-stadium advertising.

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