During the past few Super Bowls, the folks at Doritos have been holding a fan vote to select their ad for the big game. This year was no different for Doritos, but they also went one step further.
According to ESPN’s Darren Rovell, Doritos dressed fifty fans in bright orange clothing to create a Dorito shape in the endzone.
It was simple, but it was brilliant.
You can check out the photo for yourself.
Awesome: Doritos dressed 50 fans in orange jackets to form human Dorito at game pic.twitter.com/RkV2mLtTkF
— darren rovell (@darrenrovell) February 3, 2014
This is marketing genius. Well done, Doritos, it is going to be tough to one-up this in-stadium advertising.