Sony more prestigious than Nintendo in Japan?

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Japan as a market is well-known for taking pride in that which it creates.  Two of the biggest companies in gaming, Nintendo and Sony, reign from Japan and are both held in high regard.  The status as to which is more prestigious though may be somewhat surprising.

In a recently conducted survey by the firm Risk Monster, Sony and Nintendo both came out in the top 20.  The survey was titled “Japanese Companies to be Proud of in Front of the World.”

The research group consisted of 1000 men and women between 20 and 69 years old, those between 20 and 59 years old had to be currently employed. The 200 companies on the survey had over 250 billion yen in yearly sales and more than 5,000 employees.

The results broke down like this:

  1. Toyota – 64.5%
  2. Sony – 40.6%
  3. Honda – 40.5%
  4. Panasonic – 36.6%
  5. Nissan – 31.1%
  6. Canon – 29.0%
  7. Nintendo – 26.5%
  8. Hitachi – 26.4%
  9. Bridgestone -26.2%
  10. Toshiba – 25.8%
  11. Sharp – 23.3%
  12. ANA – 22.4%
  13. Yamato – 21.4%
  14. Yamaha – 21.3%
  15. Fujitsu – 21.2%
  16. Mitsubishi – 20.8%
  17. Suntory – 20.6%
  18. Japan Airlines – 19.6%
  19. Ajinomoto – 19.1%
  20. TOTO – 19.1

While Sony ends up 5 spots higher on the list than Nintendo, it is impressive to think that Nintendo ranks so high while only putting out consoles and gaming products.  As a nation, Japan is very proud of what they create, and it is no surprise that they would feel so significantly about two of their gaming companies.

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