TaylorMade's new SLDR Irons impress with ThruSlot Technology

 

TaylorMade SLDR irons. Photo courtesy of TaylorMade Golf and The Brand Amp.

TaylorMade SLDR irons. Photo courtesy of TaylorMade Golf and The Brand Amp.

The new SLDR irons by TaylorMade have a classic look with state-of-the-art technology that produces a dynamic combination of distance, sound, and feel.  If you are in the market for a new set of irons, then I would recommend trying the SLDR irons when they become available in stores on June 6th.

The product creators at TaylorMade noted the challenges of designing an iron built for distance without sacrificing the sound, feel, and look of a player’s iron.  TaylorMade added distance by improving the Speed Pocket with ThruSlot Technology.  Tomo Bystedt, Director of Product Creation for Irons, Putters, and Wedges, says, “The Thruslot extends all the way through the bottom cavity, and works in conjunction with the ultra-thin clubface and deep undercut to promote tremendous face-flex at impact.”  The face-flex translates to what Bystedt calls, “driver-like face speed.”  To make sure the iron retains great sound and feel, the Thruslot is filled with polymer and there is a “shock-absorbing badge” on the back cavity.

The innovative technology leads to improved shotmaking on the course.  At the TaylorMade product unveiling, I was able to launch the irons high into the air, and that capability proved to be helpful on the firm greens at Omni La Costa’s newly renovated Legends Course.  I was also impressed by the solid feel of the SLDR irons. 

It is amazing how well the different features of the club come together to produce the feel of a muscle-backed iron while delivering unmatched distance and launch.  In addition, the classic design reinforces the point that this is a gamer’s iron.

To learn more about the SLDR irons, watch Bret Wahl, VP of Product Development, and Tomo Bystedt explain the product in the video below.  The video is courtesy of TaylorMade Golf and The Brand Amp:

SLDR Irons Tech Video

 

 

Tags: Distance For All TaylorMade Golf The Brand Amp

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