It’s no secret that New England Patriots head coach Bill Belichick is not a fan of social media. In fact, to show you how much he doesn’t care, back in 2011 when he was asked about then Patriots wide receiver Chad Ochocinco’s social media activity, Belichick couldn’t even get the names correct.
That’s why when the New England Patriots recently hit five million likes on Facebook, the team got together to celebrate it the milestone in the most hilarious way possible…by making fun of Belichick’s unfamiliarity with social media.
Watch in the video below as team owner Robert Kraft himself points out the incident from 2011 shown above.
Okay, we have to give it up to Kraft on that one. Plus it’s not often that anyone in the organization, Kraft included, gets to poke some fun at the man that has led the team to three Super Bowl titles in five appearances using his generally dry sense of approach.
Although, we probably could have all done without Tom Brady pointing out his number of likes, so you can just skip right past that quick little part.