Dominos had a great idea for a promotion when they announced they would give away free pizzas after the 2014 season’s first and second no-hitters. Unfortunately the execution was a little bit lacking.
Actually, the promotion turned into a complete clusterbleep, leading to the kind of Twitter backlash that keeps PR people up at night.
Things were seemingly all set to go for Dominos and the pizza-hungry after Josh Beckett twirled the first no-hitter of the 2014 season. Unfortunately, when people logged in to their MLB.com accounts on Tuesday to claim their free pizzas, many of them were met with error screens and other issues.
It seems amazing considering the vast resources of major league baseball, but MLB.com’s servers couldn’t handle the load from all those people trying to grab their free pizzas.
That was when the Twitter backlash started. The hashtag #DomiNoNo, originally the snappy slogan for the promotion, was adopted as the battle cry of the pizza denied. A lot of these people were very very angry.
— Coming Soon (@NikaLuxeMedia) May 27, 2014
— Bman (@brianbman3) May 27, 2014
— Jackie (@YourOnlyJackie) May 27, 2014
As you can see there, some people did get a flat out error page, but others got a page telling them that they were too late to claim one of the 20,000 pizzas.
If you got an error code with pizzas still available then I do feel slightly sorry for you. But if you’re just mad because you were too late and the 20,000 pizzas were already gone? Seriously, you need to shut the hell up. It’s Dominos. Their pizzas suck anyway.
No one should be the least bit surprised that this whole thing ended in disaster for Dominos. Because it’s Dominos.