When it comes to marketing, there are usually no lines that professional sports franchises won’t cross.
Okay, maybe there are a few lines but we’ve seen some interesting stuff over the past few years, especially in regards to social media. However, the Pittsburgh Steelers may have just taken things up a notch with their most recent addition – putting their team Twitter handle on the visors of helmets.
Just a few days ago, we saw the San Francisco 49ers put their team logo on helmet visors but the Steelers decided to take it a step further and go with their team handle rather than just the franchise logo.
It’s actually a pretty interesting look, though, obviously not one the NFL would allow for in-game use so the only time we might be seeing these are during non-contact OTA’s.
So what’s the reaction on the web to the unique look? Some like it, suggesting it’s a cool way for the Steelers to promote their online social media accounts while others suggest that Pittsburgh has jumped the shark.
I’m up in the air about it, honestly. In a way it’s kind of neat but what’s next? It seems every year we see a new way for teams to incorporate advertising onto their uniform and/or equipment.
Also – what about the players? We haven’t heard anything from members of the Steelers or 49ers, who’ve both been photographed wearing the seemingly etched visor. Apparently, it must not obstruct vision.
Or maybe it does, in which case, Eli Manning should suggest he wore a clear version last season to give an excuse for his absurd amount of interceptions.
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Tags: Pittsburgh Steelers