The Washington Redskins have lost their right to trademark for their name, but the team isn’t fretting just yet. According to Mike Garafolo form Fox Sports, Washington general manager Bruce Allen is unfazed by the recent revocation of the Redskins trademark by the United States Patent Office.
The fight over the name is not going to be over any time soon as Snyder has said repeatedly that he will not change the teams name while he owns it. That is easier said than done when the potential for millions of dollars is being made by anyone but him. Of course the other side of that coin is who would buy it? If Snyder is steadfast in his refusal to change the teams name, perhaps he should let others sell merchandise with “Redskins” on it to see just how much of it actually sells.
That may be true but things are not exactly all rosy for Dan Snyder’s club. The lack of a trademark will have a huge affect on the team brand. The NFL is powerless, despite their own thoughts to the contrary, to change it. What will happen next is not quite known but at some point, Snyder will either change his teams name or continue to lose merchandising money.
Think of it like this, you own a trademark on a design that is hugely popular and million buy everything they can get with that image on it. Cups, t-shirts, hats, whatever. Now you lose that trademark. As of now, anyone can start using your image without the need of worry for legal action. It literally is no longer yours to keep. That is what Snyder is facing.
The NFL also stands to lose money on the loss of trademark which will in turn cost other NFL owners money which in turn will force a lot of pressure on Snyder from his peers to make the change he doesn’t want to make.