It’s been 25 years since Michael Jordan starred in his first Hanes commercial and 4 years since his last new spot for the company. That makes his new Hanes ad somewhat momentous.
Given the hugeness of the occasion, you want the new Hanes ad to be better than this. But this is sadly kind of a generic effort.
It’s just Jordan on the golf course looking kind of goofy, helping some goofy guy who is dressed up in some new fangled Hanes underwear.
There’s sub-Caddyshack level comedy. Golf carts crashing together! Guy up a tree! Michael Jordan expressing comedic dismay at all the silly shenanigans!
And no Bill Murray to swoop in and save the day. Hanes can’t land Bill Murray?
Like everything in life, the Michael Jordan Hanes partnership was bound to peter out sooner or later. Used to be they made an effort to be funny but now they’re just coasting on their past successes.
I’m supposed to care just because it’s Michael Jordan and Hanes? Come on Hanes. Let’s get with the program here. You’re being left in the dust by the hipper companies. You’re underwear for God sake. Show some imagination.
Tags: Michael Jordan