Gatorade going back to old logo?

By Alex Schlinsky | Jul 25, 2014

Jul 16, 2013; Hollywood, CA, USA; Stuart Scott emcees the 2013 Gatorade National Athlete of the Year Awards at the W Hotel. Mandatory Credit: Kirby Lee-USA TODAY Sports /

Gatorade has long been a sponsor for the National Football League, Major League Baseball, and the National Basketball Association. Along with the everlasting memories of huge victories and accomplishments, players and fans alike will never forget the Gatorade celebration bath that coincides with a big win.

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Over the last decade Gatorade has changed their images and logos from spelling out the entire brand name, to simply using a G with their classic lightning bolt emblem.

According to Darren Rovell of ESPN, Gatorade may be moving back to an older logo as they filed for a trademark for their old logo with a new and updated font:

Abandoning "G" on the horizon? Gatorade has filed for a trademark for this: old logo w/updated font pic.twitter.com/Doku7l3zJg
— Darren Rovell (@darrenrovell) July 25, 2014

Starting in 2009, Gatorade dropped the entire name and replaced it with a “G” logo. Five years later, it seems that Gatorade is ready to go back to one of their original logos.

Since their inception, Gatorade had used a logo with the entire brand name for all but five years. While there is no word as to why Gatorade is returning to the old logo, chances are that we may see the new bottles as soon as the NFL season gets underway, or more likely, when the NBA season gets underway.

What Gatorade logo do you prefer? Are you a fan of the “G” logo, or do you fancy the logo with the entire brand name? Let us know your thoughts in the comments below.