The game has absolutely changed once again this year for sports concession stands as alcohol infused cupcakes will now be offered by the Atlanta Falcons.
Desserts by Dawn makes all types of dessert and specializes in liquor cakes according to her website.
Now Dawn has hit the big time with her own booth in the Georgia Dome with her specialty alcohol infused cupcakes. We’re not sure how that works, but we’re not going to argue.
All we know is that these parents are going to have to explain to their three-year-old daughter why she can’t have a delicious looking pink cupcake but mommy does.
This is not the first thing to take over the sports world of concessions this year. As you know if you ever went to a sporting event, the concessions are one of the most important parts of the experience.
Well, the Arizona D-backs knew this when they created the 18-inch corn dog, D-Bat, that is stuffed with cheddar cheese, jalapenos and bacon. This heart attack in food form costs just $25. They were so popular that they sold 300 D-Bats on the first night but then began to run out because they couldn’t make them fast enough. That’s still $7,500 in corn dog sales, however. The 3,000 calorie monster can be seen here.
Another concession phenomenon was when Minnesota changed the game with the help of concessionaire Delaware North and Anheuser-Busch. DraftServ allows customers to get their own beer dispensed to them after showing ID to an attendant and preloading a card with money to insert to the machine.
The machine allows a customer to use the card to pour up to 48 ounces of beer every 15 minutes. This was displayed at the 2014 MLB All-Star game at Target Field.