The NFL famously hasn’t paid its Super Bowl halftime acts in the past. The thinking behind that decision was that artists garner so much attention for their halftime performances that they’ll be willing to perform for free, knowing they will see a boost in record sales following the show.
Well, behind that same logic, the NFL wants to take things to the next level. The league is now asking potential acts for the 2015 halftime show if they would be willing to pay to perform, according to the Wall Street Journal.
“While notifying the artists’ camps of their candidacy, league representatives also asked at least some of the acts if they would be willing to contribute a portion of their post-Super Bowl tour income to the league, or if they would make some other type of financial contribution, in exchange for the halftime gig.”
The Journal also reports that the NFL is down to three possible performers: Katy Perry, Rihanna and Coldplay.
It’s certainly an unorthodox idea, but given how much money these acts can make in the future due to a Super Bowl performance, it might still be worth it for the artist. Billboard reported after last year’s Super Bowl that 2014 halftime act Bruno Mars sold 40,000 albums the week of his performance compared to 15,000 the week prior.
Still, trying to convince a world famous act such as Katy Perry to pay in order to perform might not go so well.