The Weeknd drops NSFW video for ‘Often’
By Mike Dyce
Months ago The Weeknd dropped a one-off track called “Often.” It was well received, and now The Weeknd has released a new video for the track on his YouTube channel.
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The video seems like a continuous shot throughout a hotel room, bending and taking weird turns, but obviously has been edited together very well. As the camera floats through the room it depicts The Weeknd sitting in various spots while a seemingly endless parade of women coming through the room.
It is almost reminiscient of Bill Murray’s move “Lost in Translation,” especially when you consider the movie poster depicting Murray sitting on the edge of the bed with the open hotel window behind him.
The Weeknd sings on the chorus, via Rap Genius:
"She asked me if I do this every day, I said “Often”Asked how many times she rode the wave, “Not so often”B***hes down to do it either way, oftenBaby I can make that p**sy rain, oftenOften, often, girl I do this oftenMake that p**sy pop and do it how I want itOften, often, girl I do this oftenMake that p**sy pop and do it how I want itOften"