Mark Cuban is used to getting slapped with fines for opening his big mouth, but this time he’s taking on a target who can’t fine him or suspend him or do anything else to shut him up.
The ever-opinionated Dallas Mavericks owner is going after out-going MLB commissioner Bud Selig, a man Cuban accuses of holding back major league baseball “years if not decades.”
In an interview with 105.3 The Fan, Cuban said MLB has failed in its efforts to make the game fun and to help make its big stars more visible on the cultural landscape (via For the Win).
“I pick on Bud Selig because he deserves to be picked on. I don’t think they have a clue how to market,” said Cuban, according to Shariff. “Nobody recognizes any of [MLB's] players anymore. You’ve got to build them into stars and make them recognizable.”
If there’s one thing Cuban and his cohorts in the NBA understand, it’s how to market players to the young audiences of today. Maybe Cuban could lend a helping hand to MLB, who obviously need the assistance.
Hell, maybe Cuban could himself buy an MLB team and help steer the league on a new course. Oh wait, he already tried that and they told him to go bleep himself.
The old gray-haired boys at MLB clearly have no interest in hearing Mark Cuban’s input on anything, which is a shame because I think he’s pretty savvy when he’s not being a deliberately provocative asshat. I guess MLB will have to continue on its present course toward cultural irrelevance.