Super Bowl 2013 Commercials Rankings
By Josh Sanchez
It’s the day after Super Bowl Sunday and he aftermath of the Baltimore Ravens victory over the San Francisco 49ers is still sorting itself out. Among the aftermath from the big game is discussion about what were the best and worst commercials of the night.
As you would expect, all of the “expert pools” are beginning to come out this morning and the commercials that you would expect to be at the top of the rankings are. This year, more than others, the top commercials of the night were clear cut and they were saved for the second half of the game.
You will struggle to find someone who did not love the Budweiser ad and the Tide Miracle Stain commercial also left people smiling.
Here are a few of the most successful commercials from Super Bowl Sunday (click the company name to view the commercial):
What commercial was your favorite during the Super Bowl XLVII broadcast? Let us know your thoughts by leaving some feedback in the comments section.
As for how all of the commercials from the game stacked up, here are the complete commercial rankings from the USA Today Ad Meter:
Company | Description | Secs. | Qtr. | Score |
Anheuser-Busch | Horse and trainer reunited | 60 | 3 | 7.76 |
Tide | Miracle Stain | 60 | 4 | 7.75 |
RAM | Farmers | 120 | 4 | 7.43 |
Doritos | Fashionista Dad | 30 | 2 | 7.27 |
JEEP | Families waiting | 120 | HT | 7.20 |
Kia | Space Babies | 60 | 4 | 6.74 |
Doritos | Goat 4 Sale | 30 | 1 | 6.71 |
NFL | Deion Sanders returns | 60 | 3 | 6.68 |
Hyundai | Kid assembles team | 30 | 1 | 6.65 |
Audi | Prom | 60 | 1 | 6.64 |
Taco Bell | Viva Young | 60 | 2 | 6.55 |
Coke | Security Camera | 30 | 1 | 6.38 |
M&Ms | Love ballad | 30 | 1 | 6.34 |
Best Buy | Asking Amy Poehler | 30 | 1 | 6.23 |
VW | Get Happy office guy | 60 | 2 | 6.19 |
Skechers | Cheetah race | 30 | 2 | 6.16 (tie) |
Toyota | Rav4 wish granted | 60 | 1 | 6.16 (tie) |
NFL | Thank you | 30 | HT | 6.14 |
Mercedes-Benz | Deal with the devil | 60 | 4 | 6.11 |
Samsung | Paul Rudd and Seth Rogan | 120 | 4 | 6.06 |
Hyundai | Passing obstacles | 30 | 2 | 6.01 (tie) |
Anheuser-Busch | Bud Light Voodoo | 60 | 2 | 6.01 (tie) |
MILK | The Rock running | 30 | 2 | 5.98 |
Speed Stick | Guy doing laundry | 30 | 3 | 5.97 |
E*Trade | Baby getting wealthy | 30 | 3 | 5.93 |
Oreo | Whispering in the library | 30 | 1 | 5.88 |
Wonderful Pistachios | PSY Gangnam Style | 30 | 3 | 5.60 |
Walt Disney | Iron Man 3 trailer | 30 | 3 | 5.58 |
Anheuser-Busch | Bud Light lucky chair | 60 | 3 | 5.55 |
Coke | Mirage | 60 | 2 | 5.54 |
Cars.com | Puppy is a wolf | 30 | 2 | 5.52 |
Kia | Hot Bots | 30 | 3 | 5.51 |
Walt Disney | The Great and Powerful Oz trailer | 30 | 1 | 5.48 |
Hyundai | Epic play date | 60 | PK | 5.42 |
SodaStream | The effect of SodaStream | 30 | 4 | 5.39 |
Paramount Pictures | Star Trek Into Darkness | 30 | 2 | 5.4 |
Blackberry | My new Blackberry | 30 | 3 | 5.16 |
Universal Pictures | Fast & Furious 6 trailer | 60 | 1 | 5.11 |
Century 21 | Wedding faints | 30 | 3 | 4.98 (tie) |
Gildan | Guy needs his t-shirt | 30 | 3 | 4.98 (tie) |
Subway | Jocks love Jared | 30 | 2 | 4.86 |
Pepsi Next | Parents like to party | 30 | 1 | 4.81 |
GoDaddy.co | Danica Patrick pilots plane | 30 | 2 | 4.80 |
Lincoln | MKZ Phoenix | 30 | 2 | 4.66 |
Pepsi | Halftime show countdown | 30 | HT | 4.63 |
MiO Fit | Tracy Morgan anthem | 30 | 3 | 4.45 |
Axe | Lifeguard | 30 | 3 | 4.33 |
Lincoln | Wacky road trip ends in marriage | 30 | 3 | 4.19 |
Subway | Jocks can’t say Februany | 30 | 3 | 4.07 |
Calvin Klein | Guy in underwear | 30 | 2 | 3.88 |
Anheuser-Busch | Black Crown party | 30 | 1 | 3.73 |
Anheuser-Busch | Beck’s Sapphire fish singing | 30 | 3 | 3.66 |
Anheuser-Busch | Black Crown “coronation” | 30 | 1 | 3.64 |
GoDaddy.co | Bar Refeali make out | 30 | 1 | 3.30 |