We learned during the Super Bowl that the Jacksonville Jaguars would be receiving a new logo that featured more gold and a fiercer looking jaguar and it appears that the leaked version has already been released. It didn’t take long for the new logo to be unveiled and here is a picture:
“The rebirth of the Jacksonville Jaguars” and “Forging a new identity.” And part of that — along with a new front office and coaching staff — includes a new look. We are trailblazers leading the way for purposeful change,” said Jaguars owner Shahid Khan. “. . . That’s the very spirit that Jacksonville overcame 20 years ago to become the 30th franchise in the NFL. . . . We are dedicated to each other and the Jacksonville community.
“It symbolically speaks to the passion. It was time to have a new logo … we wanted to find the right look that is faithful to the past . . . but also bring unmistakably a new energy to the Jaguars.”
Personally, I love the new look. It gives the Jaguars a fresh start and a modern logo as they fight an uphill battle to hopefully turn things around in Jacksonville. Now all we need to do is wait to see the new uniforms.