Green Monster ticket prices to be based on demand
By Jeff Adcox
One of the most iconic locations to take in a baseball game will cost fans a different price depending on the amount of competition it has for seats in 2014.
The Boston Red Sox recently introduced the practice of dynamic pricing for seats and standing room tickets atop the Green Monster. According to the team, prices will be set by the market in real time. Green Monster tickets for April and May games go on sale March 18 at noon on RedSox.com.
With this new pricing model, Green Monster tickets will increase or decrease in price based on demand and market factors such as the date of the game, opponent and even weather conditions.
“This pricing model for Green Monster tickets is similar to how airlines and other industries – including several other Major League teams – price their tickets,” said Red Sox EVP/COO Sam Kennedy. “Unlike the variable pricing structure adopted in other parts of the ballpark, where prices vary by game but are set in advance for the season, dynamic pricing can and will change based on market conditions.”
According to the Red Sox, dynamic pricing has been adopted in some form by approximately 80 percent of Major League Baseball teams.