Samsung is the Worldwide Olympic Partner in the Wireless Communications Equipment category, and are unveiling the “Live the Beats, Love the Games” marketing campaign for the Nanjing 2014 Youth Olympic Games.
“As a longstanding Olympic Partner, we are delighted to bring our latest smartphone technology to the Nanjing 2014 Youth Olympic Games. Samsung’s ambition for Nanjing 2014 is to spread the Olympic spirit to today’s youth through sports and music, as well as interactive digital experiences,” said Younghee Lee, Executive Vice President of Mobile Marketing, IT & Mobile Division at Samsung Electronics. “Our people-inspired technologies are the perfect companion for young people around the world, encouraging them to pursue their passions, channel their creativity and follow their dreams.”
Technology is more often than not embraced by the youth, and Samsung is using a campaign to engage today’s youth via their products, specifically leveraging the unique features of Galaxy S5. Samsung is looking to use music and sports to bring people together, something we’ve witnessed unfold during the 2014 World Cup in Brazil.
The campaign will allow fans to enjoy musical performances with popular artists starting in July. There will be a five city tour through China, which will use the Galaxy S5 to capture and share their experiences.
Samsung is also providing mobile devices to the Young Ambassadors and Young Reporters Program in order to allow them to communicate with the athletes competing.
If you’re on side, there is also the Nanjing Youth Olympic Games Studio, where fans will find exciting ways to interact with the latest Galaxy devices, participate in competitive events and share their experiences.
“We look forward to Samsung’s exciting marketing activities, as they will invite more youth to engage in the Games through its innovative smartphone technology. Samsung’s “Live the Beats, Love the Games” campaign will make Nanjing 2014 a truly inspiring and unforgettable Olympic Games for youth with Samsung”, said Hao Jian, Marketing Director of Nanjing Youth Olympic Games Organizing Committee (NYOGOC).
“We are thrilled to continue our partnership with Samsung, a long-standing partner of the Olympic Games and the global leader in mobile technologies. We are especially pleased to announce that we will collaborate with Samsung on the IOC Young Ambassadors and Young Reporters Programs for Nanjing 2014, enabling the young athletes and journalists to maximize their experience through Samsung’s latest technology”, said Timo Lumme, Managing Director of IOC Television and Marketing Service SA.