MLB Home Run Derby 2014: MLB.com partners with iON Cameras to bring unique experience
By Jack Crosby
In all honesty, it doesn’t seem as if a lot of people care as much about the Major League Baseball Home Run Derby as much as they used to, and that could be attributed to a lot of different factors. Therefore, the league has always searched for new ways to draw fans back in every year, and that has led them this season to a unique partnership with iON Cameras.
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In a press release issued on Monday, the league revealed that MLB.com has partnered with the camera company to give fans a different perspective of this year’s event, which will take place on Monday night.
“We’re thrilled to partner with iON Cameras to give fans a new way to connect with the excitement of baseball with what are sure to become iconic images, right on their favorite digital devices,” said Noah Garden, EVP, Revenue, MLBAM.
“Baseball is one of America’s most watched sports and iON Cameras is in the business of providing fans the opportunity to capture life’s most beloved moments,” said Giovanni Tomaselli, CEO, iON America. “What better way to honor America’s pastime than to give fans a completely unique perspective.”
To see what comes out of all this, fans can head over to MLB.com when the festivities get kicked off at 8 PM ET on Monday night to see if it is something that peaks their interest.