NFL Media COO says Mark Cuban asked the right question

When the NFL announced they were expanding their Thursday night schedule, it drew some backlash. Dallas Mavericks owner Mark Cuban called the NFL greedy while criticizing the decision.

“I think the NFL is 10 years away from an implosion,” Cuban said, via Tim McMahon of ESPNDallas.com. “I’m just telling you, pigs get fat, hogs get slaughtered. And they’re getting hoggy. Just watch. Pigs get fat, hogs get slaughtered. When you try to take it too far, people turn the other way.

“I’m just telling you, when you’ve got a good thing and you get greedy, it always, always, always, always, always turns on you. That’s rule number one of business.”

Well it looks like Cuban is getting some support from NFL Media COO Brian Rolapp after some backlash from some in the NFL community, like Stephen Jones of the Dallas Cowboys. Rolapp acknowledged that Cuban was asking the right question, but clarified that they had not

“Cuban was asking the right question, and it’s a question we ask ourselves all the time,” Rolapp told the Hollywood Reporter. “But what we haven’t seen yet is dilution [of the brand]. If we’ve hit the saturation period, we certainly haven’t seen it. But it’s something we keep an eye on.”

Rolapp added: “It’s a legitimate question. But we measure our business very simply: Is consumption going up, and is the economic value going up?”