With LeBron James returning to the Cleveland Cavaliers as well as Kevin Love joining the team, the demand for single game tickets is ridiculously high. So the organization came up with a plan that would give all fans a shot at seeing the team play, with a random drawing.
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“There was an internal desire to make sure we could get as many different fans in to see our games as possible,” Cavaliers CEO Len Komoroski told ESPN.com. “These fans have been with us for the good times and the bad and we want the tickets in their hands instead of the brokers, who are going to buy them with the intention of taking them, reposting them and selling them for a profit.”
On Sept. 26, the team will start taking names from fans who want to be entered into the lottery.
During the first week of each month, fans whose names come up will have 12 hours to choose which game during the next month they want to attend. Each winning fan will be able to purchase up to six tickets. The price of the tickets is variable depending on opponent, but team officials said the average price of this season’s tickets matches the average price of the top tier of seats from last season.
The team restricted season tickets to in-state fans, but the single-game lottery will be available to all fans.
When LeBron James announced he was returning in July, it only took eight hours for the organization to run out of season tickets.
The Cavs will open the season at home when they host the New York Knicks.