Amir Johnson Teams Up With Swiffer For A #ManClean Campaign

Mandatory Credit: Tom Szczerbowski-USA TODAY Sports

The Toronto Raptors’ Amir Johnson is starting a movement for all you grubby men out there.

With the help of Swiffer, Johnson has started a #ManClean campaign — an attempt to raise awareness and make men be, well, more clean because, you know, men are dirty and don’t ever clean up after themselves.

To kick off the campaign, Johnson starred in a short video of him learning about the company’s various products from an expert. And because he’s an NBA player, the whole thing took place on a hardwood court, putting Johnson in a comfortable environment for him to learn the tricks of the trade. (Or just genius marketing, however you want to look at it.)

Amir also appeared on Breakfast Television to promote the whole shindig as the Man Clean ambassador himself. The nation also found out that Johnson has even gone around to several houses to help desperate men in need by showing them Swiffer’s fantastic products.

During all of that, Johnson started to promote it all on Twitter, showing off his cleaning skills in the hope of brewing some interest among his fans.

And if that wasn’t going to get the job done, Johnson dropped the big news: #ManClean is a competition and the winner will be getting autographed Swiffer products by Johnson himself.

There’s another caveat to all of this: By spreading the word, you could win a trip to Toronto with nine friends of your choosing to play a basketball game on the Raptors’ court.

So, if you want to get in on the fun and be in the running to win some autographed Swiffer products, as well as an opportunity to play pickup ball with your friends in Toronto, now you know what to do — just be clean and let Amir Johnson know about it.

Simple!