AT&T Will No Longer Sponsor Cotton Bowl

AT&T announced this week that it will no longer sponsor the Cotton Bowl.

The world of corporate sponsorship and bowl committees in college football is a dark, frightening, and confusing place. That is where we travel together with the news tonight that AT&T will no longer sponsor the Cotton Bowl.

More from College Football

Fear not, for this news does not appear to emerge out of anything sketchy or unusual. As a matter of fact, it’s just some good, old-fashioned common sense that has emerged when it comes to naming rights. From an ESPN.com report from Brett McMurphy:

"One reason behind AT&T’s decision is because the game is played at AT&T Stadium in Arlington, Texas, and it didn’t make sense to continue to pay for the bowl’s naming rights when it already owns the stadium naming rights, a source said.Cowboys Stadium was renamed AT&T Stadium in 2013."

AT&T Stadium will be a busy venue this January during the first ever college football playoffs. It will host the Cotton Bowl on New Year’s Day, and then 11 days later it will host the the playoff’s first national championship on January 12th.

As for how quickly some other corporate sponsor might swoop in to get their name in big, fat bold letters at the front of the Cotton Bowl, McMurphy reports that a new company with naming rights is expected to be in place by the time this year’s bowl game happens.

There’s plenty of money yet to fly as sponsors get in place to cash in on the college football playoffs this January. Some of the moving parts will be set into motion with this news about AT&T and the Cotton Bowl.

AT&T announced this week that it will no longer sponsor the Cotton Bowl.

More from FanSided