Lexus releases first Super Bowl ad (Video)

Via YouTube / Walter Isaacson
Via YouTube / Walter Isaacson

The first commercial for 2015’s Super Bowl has hit the internet and it comes to us courtesy of Lexus.


One of the highlights of the Super Bowl, particularly for those who are causal fans or have no rooting interest in the game, are the commercials. Companies pay top dollar for premier spots and a few seconds during the most watched televised event in the United States.

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The commercials are usually over the top, hilarious, and a huge talking point in the following days. In the era of internet and streaming video they almost always come out on the internet before the big game.

The first Super Bowl ad is already on YouTube and comes to us courtesy of Lexus. The ad was created by ad agency Walter Isaacson, which made Lexus’ first Super Bowl ad back in 2012.

Unfortunately, it doesn’t fit the mold of a lot of the ads that stand out after the game and is the talk of the day at water coolers in offices around the country.

“We wanted to make sure that the focus was really around the performance of the car, the energy of the car, and we didn’t want to do anything that was going to take away from that,” Walton Isaacson’s founding partner Aaron Walton told Variety.

Still, it is a Super Bowl ad and you can check it out below:

H/T Business Insider

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