The Chicago Cubs power play of roof tops works.
The bleachers might not be ready for opening day, but you could watch the Chicago Cubs play the St. Louis Cardinals from one of the now three Cubs owned rooftops.
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Three down, with maybe as many as 13 to go, as the Cubs are interested in perhaps owning them all, according to the Chicago Tribune. One could be turned into a Cubs museum where you could learn all about 1969, 1984, 2003 and the Billy Goat. Another could have valuable artifacts that the Cub have “accidentally” thrown away.
Rooftop owners are seemingly up against a wall with the Cubs set to have new signs, expanded bleachers and mammoth video scoreboards that will block the scenic view of centuries of losing baseball.
Here is some free advice for the remaining 13 rooftops. Don’t sell. Trust me. It doesn’t matter if your patrons can only see part of the field. Anyone who goes to a Cubs game and chooses to pay huge money to sit across the street from the park doesn’t want to watch the game anyway.
A partial view of just left or right field is quite fine.
Maybe you need to add some even bigger TV’s and drop the price by 20 bucks or so, but the rooftop patron will still come. You built it, with tons of booze, food, socializing and a view of the ballpark. The atmosphere is still there and your business will survive just fine.
At the very least, take my advice and play this year out. See if I’m wrong. If the Cubs are as good as some crazy folk think they are going to be, you might have your best year since 2008, the last time the team made the playoffs.
Baseball is boring. Even the most diehard fans know this. Minor league baseball sells because of beer and hot dogs. Rooftops have thrived because of drinking and more drinking and then food. Watching the game is a distant fourth at best.
The Cubs are smart to buy the rooftops up. But, like the stock market, never sell in a panic. Hang on through the apparent tough times. Your business model is still in tact.
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