The Seattle Seahawks look to secure the trademark for the team’s “12th Man” fan base.
In a move clearly done to steal Tom Brady from the Patriots for Super Bowl XLIX, the Seattle Seahawks have applied for a trademark to the number “12.” Having already tried to trademark “The 12th Man,” the Seahawks now hope to
ownership over the number.
From The Seattle Times:
"The team has gone further, filing two trademark applications for the number “12” in general. The federal agency turned down one application due to a previous trademark for a NASCAR team. Another was refused due to a previous trademark for a hotel.In the meantime, the team has also pursued trademark of “12” in the team’s jersey font, which has some similarities to other NFL jerseys, such as the “12” worn by New England Patriots quarterback Tom Brady."
The team also applied to trademark the word “boom.” It truly is wonderful that the reason these applications were rejected was because they have already been trademarked. Seattle would have ownership over the number, but it is uncertain what sort of power the team would be able to wield. Can the Seattle Seahawks change the number’s value? Such a change would be the biggest development in the way humanity understands math since Pythagorus.
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The move is inspired by the team’s official fan base name. “The 12th Man” gained a number of avid followers after their 43-8 victory over the Denver Broncos in last year’s Super Bowl, some of whom could be seen trying to reenter
Field during the teams improbable comeback last Sunday against Green Bay.
Still, a move to secure branding these loyal fans is shrewd, and would allow for the Seahawks organization to capitalize on their on-field success. The trademark has not yet gone through, so enemies of the Seahawks and fans of numbers should not give up hope just yet. For the time being, folks can buy donuts without having to pay royalties.
There is also still no word on the applications for the Chicago Bears’ to trademark the year 1985, the Cleveland Browns trademarking the color brown or the St. Louis Rams’ looking to trademark threatening to move.
[H/T: The Seattle Times]
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