GoDaddy at it again with Super Bowl ad tease

Jan 4, 2015; Mobile, AL, USA; Toledo Rockets players hold up the GoDaddy Bowl champion trophy after defeating the Arkansas State Red Wolves in the 2015 GoDaddy Bowl at Ladd-Peebles Stadium. Toledo defeated Arkansas State, 63-44. Mandatory Credit: Glenn Andrews-USA TODAY Sports

Web hosting company GoDaddy is reportedly planning another surprise at this year’s Super Bowl after having leaked their ad early.

Forgive us if we’ve said this before, but GoDaddy is promising a surprise in their Super Bowl ad, even though we’ve already seen the advance version of their planned commercial for Super Bowl XLIX. The web hosting company released an early version of a commercial that prompted consumer ire and a quick response from the company that assured everyone that there would a funny twist.

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This is nothing new for GoDaddy, which made its name by advertising with scantily clad women on the verge of getting even more scantily clad, but first you had to visit GoDaddy after seeing the commercial during the Super Bowl.

They’ve since strayed from nearly nude women and this year promised us puppies. Great, we said. Who can go wrong with puppies? No one, we assumed. We were wrong.

Hey! You can’t just sell the puppy after it pulled a Homeward Bound and followed you over some mountains! That’s a lifer dog right there. You could probably find long lost friends and relatives with the help of that dog when it grows up.

But no, GoDaddy wanted to show its hardened, mature side and in so doing sparked wide criticism which has since been answered by CEO Blake Irving, who said on GoDaddy.com, “We are pulling the ad from the Super Bowl. You’ll still see us in the Big Game this year, and we hope it makes you laugh.”

Irving comes off as apologetic, but this type of stunt has precedent and it works two-fold for GoDaddy. On one hand, they can preview a video that garners millions of views without having to pay the exorbitant Super Bowl advertising fees (roughly $4.5 million for a 30-second spot) and on another, they can release an edited commercial and technically show a previously-unseen ad to the larger Super Bowl audience.

We’ll take that form of advertising over the previous teases that included racer Danika Patrick and WWE wrestler Candace Michelle. Those commercials with the girls showing up nearly nude, then imploring you to visit their website were the worst because everyone know there was absolutely nothing to see, but like a fourth of those people went to GoDaddy.com anyways. Because hey, you never know.

It’s that mentality that GoDaddy is once again pouncing in their Super Bowl ad strategy. As long as no puppies are harmed in the filming of their ads, we’ll take it.

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