Powerade has a new commercial out starring Derrick Rose and narrated by legendary rapper Tupac Shakur.
Chicago Bulls point guard and star Derrick Rose had yet another season come to an abrupt end after an injury to his meniscus. Many people in the NBA feel sympathetic for Rose, a talented player whose injury struggles have kept him off the court and from reaching his full potential.
Powerade has already rolled out an inspirational commercial starring Derrick Rose and narrated by legendary rapper Tupac. The lyrics come from a poem titled “The Rose That Grew From Concrete,” clearly a connection to Derrick Rose, and his triumph over struggle.
Here is the verse from Tupac poem that is recited in the commercial:
"You see you wouldn’t ask why the rose that grew from the concreteHad damaged petals. On the contrary, we would all celebrate itsTenacity. We would all love it’s will to reach the sunWell, we are the roses – this is the concrete – and these areMy damaged petals. Don’t ask me why, ask me how!"
The imagery, the music and the words from Tupac create a hauntingly beautiful ad that is well done. It is hard to watch the commercial and not feel some kind of chills and optimism for Derrick Rose.
It makes you wonder what could have been if Rose had never been injured in the first place.
Watch it below:
H/T USA Today
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