Tampa Bay Buccaneers’ new ‘Red’ movement for women is kind of insulting
By Jack Crosby
The Tampa Bay Buccaneers introduced a new Red movement on Thursday and the responses they got were kind of warranted
With the NFL season quickly approaching here, a lot of the franchises are starting to come up with new ides for the upcoming season. On Thursday, the Tampa Bay Buccaneers decided to drop on everyone their new “Red” movement for women this season.
Needless to say, this might not have been the best idea their marketing and PR team has ever come up with.
You see, the Red movement is kinda insulting to women. Basically, it’s a movement that is not only looking to educate women on the game of football and give them a glimpse of what it’s like in the Buccaneers’ organization. Not too bad, right?
Well, then there was the part about how they’re going to help women with blending their team pride with what’s hip in the fashion world, as well as some tips for Pinterest. Because, you know, the female fan doesn’t really care how may touchdowns Jameis Winston throws this season, they’d rather pin something on the internet.
As you would expect, they took some flack for this…
The @TBBuccaneers, everyone: Patronizing women. A football tradition like no other. http://t.co/1lEGTmwl7J pic.twitter.com/MoOpVqCeng
— Cory Collins (@CoCoCoryCollins) August 6, 2015
Props to the Tampa Bay Bucs for helping ladies understand football. I can see this going over really, really well. http://t.co/ZT9v8o9bo3
— Ben Montgomery (@gangrey) August 6, 2015
@gangrey Exclusive tour of the Buccaneers' laundry room. How much Gain to get out all the sweat and grass stains?
— Nicholas Murray (@NJEMurray) August 6, 2015
It's early - in my world, at least - but so far the Tampa Bay Buccaneers are the clubhouse leaders for the worst people of the day.
— Dylan Jenkins (@THEDeeJenks) August 6, 2015
Publishing a sexist, condescending Guide to Football "for women" is the most Tampa Bay Buccaneers-iest move of all time.
— Eliot Olson (@leftcoastsuit) August 6, 2015
Next up for RED and Tampa Bay Buccaneers a presentation on how to repurpose the penalty flag as a pocket square for your man.
— Dana O'Neil (@DanaONeilWriter) August 6, 2015
The GM interviews/alumni visits are cool. But focus on fashion and lifestyle? Not so much..
— Melissa Siegel (@MelissaSiegel89) August 6, 2015
http://t.co/Ii7OIsmt6h via @tbbuccaneers
Yeah, they might wanna rethink this whole initiative.
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