Before the Texas Tech Red Raiders and TCU Horned Frogs do battle on Saturday, one Lubbock grocery store is already taking their troll game to the next level.
Conference play has finally arrived. Along with rivalry football and bitterness on the field, trolling and trash talking the opposing team come with it. Before the TCU Horned Frogs head to Lubbock on Saturday, to take on the Texas Tech Red Raiders, the Horned Frogs are already getting trolled in the city.
Whatās even worse, is that theyāre being trolled by a large grocery store display of Keystone Light. Earlier this week, two TCU players were arrested after they had allegedly attacked a student and stole a case of Keystone Light. The playersā judgment in their actions and beer choice were both equally abhorrent.
Anyways, someone on Reddit posted a picture at a grocery store in Lubbock, which has made a display case of Keystone Light readily available for Saturdayās game to troll the Horned Frogs. It doesnāt just stop there either. A little sign in front of the case says āItās a steal at a price that low!!ā

Well, itās good to see that good old fashioned trash talking is back in order for these two teams. The Horned Frogs come into the game with aspirations of running the table in their conference and making the College Football Playoff. Texas Tech is hoping to spoil the TCU party before it even begins.
If Texas Tech can pull of the upset, expect their to be a big party in Lubbock with lots and lots of Keystone Light.
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