Damian Lillard releases new track (Video)

A new JBL ad will air during the NBA’s Christmas Day games, which features a brand new track by guard Damian Lillard.

The NBA has claimed ownership of Christmas Day every year, when it comes to sports dominating on television. They effectively use their time to run ads and promote their superstars of the games through sponsors and public service announcements.

One of those ads that will be airing on Christmas this year, will be for JBL Speakers. JBL is trying to show off the quality of their brand new speakers and is airing an ad that features Stephen Curry and a rap track by Damian Lillard.

In the commercial, Curry turns the world from black and white into a colored world, as Lillard’s track plays in the background. Lillard has always been a very talented individual off the court, and music has always been one of his biggest inspirations.

The message of the ad and Lillard’s song, as ForTheWin notes, is about the world listening in color.

"According to the company, Lillard’s song is meant to show “how music inspires him and his game and encouraging the world to listen in color on a larger scale.”"