Twitter users shut down every single tweet the NHL sent out about John Scott.
The NHL All-Star Game was all about John Scott. As part of a successful fan-voting campaign, he got to captain the Pacific Division where he would score two goals and start a (staged) fight with Patrick Kane. Even though it was in Nashville, Scott got a bigger reception than any Predators players and at the end of the game, he was named MVP. In many ways, he saved the All-Star Game.
The NHL did all they could to heap the deserving praise on Scott, but fans don’t forget. Considering they wanted no part of him in the game, and even tried to orchestrate a trade because of it, people saw any John Scott tweet as bandwagon jumping on the NHL’s part, and the fans let them have it:
@NHL I bet his kids are proud, aren't they?
— Buffalo (@Yzermaniac11) February 1, 2016
@NHL you're a mockery with how you handled this situation and now acting like you cared and wanted him there in the first place
— Bob Reinard (@bobreinard) February 1, 2016
@NHL coming from the league who tried to get him to drop out and tell him it would be embarrassing to his kids
— Josh (@capebretoner82) February 1, 2016
@NHL LOL try harder NHL PR interns, we know what your bosses did
— Johnny C Utah (@JonnyCutah) February 1, 2016
@NHL it's funny how now you love him After you tried to bury him in the AHL and insult him and his family
— Peter Brauckmann (@Brauck28) February 1, 2016
@NHL now u love him? pic.twitter.com/2u5Xl5iylP
— Nikki 🦋 (@_nhlsharks) February 1, 2016
@NHL you make me wanna vomit, you disgusting bunch of sell outs. Everyone knows you tried keeping him out, and you look like complete idiots
— Toronto Bag Head (@torontobaghead) February 1, 2016
@NHL pic.twitter.com/5wD0kmpo1N
— Patrik Roti (@PatrikRoti) February 1, 2016
Now it's convenient for the NHL to enjoy the story. “@NHL: Hero pic.twitter.com/FjThTLskyl”
— Mike Colombo (@Mike_Colombo) February 1, 2016
.@NHL don't act like he's a hero. You know what you did before the weekend started. We can see through your lies.
— NATO Stan *🆓* 🇺🇦 🇹🇼 (@NATOKeepsUsSafe) February 1, 2016
@NHL take it from an expert, you look really, really silly.
— Jon Weiner 🤥 (@Stugotz790) February 1, 2016
@NHL you're just kissing ass now
— ruben (@rrubenestrada) February 1, 2016
@NHL pic.twitter.com/uejDdSqsPG
— Trevor Dering (@trevordering) February 1, 2016
Fox Sports 1 anchor Jay Onrait even got in on the action!
@NHL You guys are flat-out embarrassing. Riding this guy's coattails after initially asking him to bow out. Just stop.
— Jay Onrait (@JayOnrait) February 1, 2016
You have to feel for whoever runs the NHL’s Twitter account. (S)he’s likely just an intern and had nothing to do with any of this. Whoever was running that account was probably genuinely happy for Scott, but instead had to take shots that were directed at Gary Bettman. But who knows, maybe this was all a marketing scheme on the NHL’s part to get people interested in the All-Star Game again. If that’s the case, mission accomplished.