5 worst Super Bowl ads of all time
By Stu White
4. Dodge’s “Man’s Last Stand” Charger ad (2010)
I’m not sure what Dodge was going for in this 2010 Charger ad, but it seems to be something along the lines of, “Hey, dude, do you like fast American cars and hate showing even basic amounts of decency to your girlfriend or wife? Then get a Dodge Charger! A car can’t try to have a conversation with you, unlike your girlfriend, who talks all the time, like she has a mouth and opinions or something.”
Seriously, I’m not exaggerating. This 2010 ad could pretty much be redone in Tim “The Toolman” Taylor grunts without losing any of its thematic message.
Consider the men in this stupid commercial. “I will take your call. I will listen to your opinion of my friends. I will listen to your friends opinions of my friends. I will be civil to your mother,” one says. The horror! This is why you need a Dodge Charger, fellas. Because a Dodge Charger is a way to rebel against the terrible, unfathomable oppression that is being a marginally not-awful boyfriend. Communication and active listening?! Christ, how about lowerin’ the expectations a bit.
“I will separate the recycling. I will carry your lip balm for you,” another says. Give me a break. Imagine being a dude burdened by recycling and carrying lib balm. Recycling isn’t hard. Lip balm isn’t massive. This is the man a Dodge Charger is for: a whiny, barely competent child who is terribly inconvenienced by the tiny things in life.
Dodge, next time save yourself the effort and just have an ad that says, “Men good. Cars good. Women? Ugh. Women annoying.” You don’t even need complete sentences, just grunts and crude pictures.
Next: 3. Go Daddy (2013)