5 worst Super Bowl ads of all time

3. Go Daddy’s “Perfect Match” ad (2013)

Ever since they burst onto the Super Bowl ad scene, Go Daddy has always hewed close to the “sex sells” maxim. For a few years it wasn’t even clear what Go Daddy actually did, you know, as a business (well, besides giving horny teenagers impure thoughts). They were just the company with the dumb ads that were near-porn for people who didn’t have internet access, old magazines, or active imaginations.

The nadir of Go Daddy’s wannabe-NSFW aesthetic came in 2013, when they aired their “Perfect Match” ad. See, having Danica Patrick tease showing her breasts wasn’t enough anymore. Nope, they had to ratchet up the steaminess, so they brought in Bar Refaeli to add even more sex appeal. Oh, but wait, simply using a gorgeous women as way to sell a product wasn’t enough, is never enough. No, Refaeli had to make out* with Jesse Heiman. Yes, Jesse Heiman. “The World’s Greatest Extra.”

*I’m tempted to use “snog.” Because snog is a gross word and this ad feels gross.

Man, if you know of a more uncomfortable ad, I’d like to hear about it. (Actually, no, I would not like to hear about it. That Go Daddy ad was hard enough to stomach.)

I’m not sure who Go Daddy thought would be entertained by the longest ten-second kiss ever put to film. Everything about the ad feels creepy. It makes you want to shower after seeing it, and I’m talking about one of those chemical showers, not the plain ol’ water kind. It makes you question what it in the world you just saw. One thing it doesn’t make you want to do, however, is use Go Daddy’s services. (Seriously, what do they do again?)

Next: 2. Groupon (2011)