The Yankees are altering the way fans can buy tickets, and it may not be a favorable decision
The Yankees have always been about tradition. From the nameless jerseys, to the plaques in Monument Park, the Yankees know how to handle business in baseball. It appears however that they are letting go of an all-time classic for fans: a simple way of bringing tickets to games. Various reports have announced that the Bronx Bombers have no longer accepted print-at-home tickets. The Yankees will now only accept traditional hard-stock paper tickets or mobile ones.
According to Newsday, the recent move is to help against any fraudulent tickets. The change would mean a dip in business for print-at-home companies like StubHub. Newsday was able to quote StubHub’s reaction to the news, which they deem it to be unfair:
"“StubHub believes that the best customer experience is one on a free and open marketplace where fans can buy and sell tickets whenever and wherever they want.”"
Many fans would agree with the site, as it creates a problem for last-minute plans to attend a Yankee Stadium game. Various clubs utilize StubHub and it has generated a lot of ticket sales for them. The Yankees Chief Operating Officer Lonn Trost recently spoke on the Boomer and Carton Show about this issue. He had a few heated comments, stating:
"“If they don’t like to use the Yankees Ticket Exchange, they can go to StubHub. We know that StubHub can transfer tickets on mobile. If they choose not to, that’s not our business.”"
Baseball is a business at the end of the day, but this is a complicated way of running things. It may not affect attendance inside Yankee Stadium, but it could definitely be a hassle for some fans. The times are changing, but it appears only the Yankees are unnecessarily moving on.
At the end of the day, this is just another headline for the Yankees.