Social media platform Twitter has announced that it will partner with Campus Insiders to stream over 300 college games from across the spectrum.
Twitter has been diving headlong into the streaming game lately, partnering with the NBA most recently. Today, the platform announced an exclusive deal with Campus Insiders to stream over 300 college sports events from conferences across the United States. Campus Insiders has partnerships with the Big 12, Mountain West, the West Coast Conference, the Patriot League, and the CIAA. Twitter has also partnered with the Pac-12 Network and there are rumors that have linked Twitter to the MLS.
Twitter seems to be going all-in on streaming and the cable-cutting phenomenon. More and more sports fans are ditching cable for online streaming packages that offer more coverage of events they want to see as opposed to watching Stephen A. Smith talk about whatever he talks about on ESPN for hours at a time.
It’s a bold move, but a move that will likely pay off in the long run. ESPN has been losing subscribers faster than athletes are dropping out of the Rio Olympics, and the dam shows no signs of being plugged anytime soon. TV revenue is the way of the future for college conferences, so I’d expect a report to come out that Twitter is talking with the newly announced ACC Network very soon. It’s unlikely that they’ll be able to steal the big boy, the SEC Network, away from ESPN, but if the streaming partnerships with the smaller conferences work out, it’s possible that the SEC Network could jump ship.
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