The TV potential
Tebow is already a polished on-air personality. He has been on ESPN’s College Gameday, Fox Sports, the SEC Network and Good Morning America. If there’s one thing baseball struggles with, it’s branding its players as media personalities. Tebow already comes with that extra sizzle built in.
The possibilities are endless with Tebow. At the very least, he should have a reality show on the Braves’ regional sports network. While the extra attention on a third-string quarterback was an annoyance in the NFL, a moribund team like the Braves that is struggling to get fans into the stadium needs all the extra help it can get.
If the Braves do sign Tebow, they need to capitalize on his large media reach. There has to be a weekly show chronicling his journey through the minor leagues. He should be featured prominently in promotional materials touting the farm system. Going the extra mile to promote the heck out of Tim Tebow’s time with the franchise will only benefit the Braves in the long run. Someone in baseball needs to step up and find new and creative ways to sell the faces of the game. The Braves can help build a formula for teams looking to market and promote their prospects before they even set foot in a major league clubhouse.
Next: The SEC factor