Nine times female sports fan engagement was condescending and sexist
By Dani Bostick
5. Atlanta Braves Wine-Down Wednesday
Everyone* knows that women love wine, feather boas and charm bracelets. (*male sports executives). For this reason, the Atlanta Braves came up with a stupendously female-friendly promotion called Wine-Down Wednesdays. For 2016, they simplified the promotion, calling it simply Girls Night Out.
Since women also like to feel fancy, the Braves provided feather boas — yes, boas! — and a chevron-patterned blanket. We all know how much women like chevron, and blankets, while they snuggle up to the fire place to work on their latest scrapbooking project. For the next 2016 event, the team is providing Pink Girls Night Out sunglasses — since women like their sunglasses pink, like their wine — and a Braves navy blue fashion scarf. The fact that they described the scarf as a fashion scarf, clarifies any misconception about what this accessory might be.
There is no need to call a scarf a fashion scarf. Scarves aren’t like belts where there is a “fashion” version and a “utility” version. (Though, perhaps men use utility scarves to fix leaks under the sink?)
Thanks for clearing that up, Atlanta Braves!
While their Ladies Night promotion (er, rather, Girls Night) is laughable, the team has other theme nights that actually seem fun. Bark in the Park, Star Wars Night, and Zombie Night should appeal to both men and women.
Next: 4. NFL's October Breast Cancer Awareness