Fansided

Nine times female sports fan engagement was condescending and sexist

By Dani Bostick

Apr 18, 2016; Oklahoma City, OK, USA; Dallas Mavericks center Salah Mejri (50) and Dallas Mavericks owner Mark Cuban celebrate after defeating the Oklahoma City Thunder 85-84 in game two of the first round of the NBA Playoffs at Chesapeake Energy Arena. Mandatory Credit: Mark D. Smith-USA TODAY Sports
Apr 18, 2016; Oklahoma City, OK, USA; Dallas Mavericks center Salah Mejri (50) and Dallas Mavericks owner Mark Cuban celebrate after defeating the Oklahoma City Thunder 85-84 in game two of the first round of the NBA Playoffs at Chesapeake Energy Arena. Mandatory Credit: Mark D. Smith-USA TODAY Sports /
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Apr 18, 2016; Oklahoma City, OK, USA; Dallas Mavericks center Salah Mejri (50) and Dallas Mavericks owner Mark Cuban celebrate after defeating the Oklahoma City Thunder 85-84 in game two of the first round of the NBA Playoffs at Chesapeake Energy Arena. Mandatory Credit: Mark D. Smith-USA TODAY Sports
Apr 18, 2016; Oklahoma City, OK, USA; Dallas Mavericks center Salah Mejri (50) and Dallas Mavericks owner Mark Cuban celebrate after defeating the Oklahoma City Thunder 85-84 in game two of the first round of the NBA Playoffs at Chesapeake Energy Arena. Mandatory Credit: Mark D. Smith-USA TODAY Sports /

3. The Dallas Mavericks NBA 101 Experience

The Dallas Mavericks NBA 101 Experience is coming up soon. On September 13, 2016, female fans can learn about basketball from the team’s players, coaches and staff. The team has really gone all-out marketing the event.

First, they use a hot pink font. That is every woman’s favorite color, so that choice is sure to attract many eager to fork over $125 for the experience. Oops, did I say “women”? I mean girls! As if the pink font weren’t enough, the team made sure to use a few catch phrases all women, er, girls use.  “Girl’s night out,” “friends,” “love,” “fun, light, and interactive” should make it clear that the Mavs are serious about making gross generalizations about their non-male fans.

“OK ladies!” is a slight upgrade over “Hey, girl, hey,” which was another way the Mavs tried to get the attention of the ladies on Twitter.

For knowledgeable female fans who want to get their husbands and boyfriends into basketball, there is… uh… hold on. Well, it looks like there is absolutely nothing for men in need of an NBA 101 Experience. If the Mavs marketing department wants to make sure men show up, they should use a blue font and key phrases such as “alpha male,” “super-manly,” and “tons of testosterone.”

Despite their goofy NBA 101 Experience, the Mavericks management are masters of fan engagement. The Mavs have the longest sellout streak in North American major league sports, an impressive statistic considering the team’s recent mediocrity.

Next: 2. Tampa Bay Buccaneers WOMEN OF RED

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