Struggle Tweets Highlight Early Game Twitter Highlights

Amidst the NFL’s declining television ratings and the ensuing panic this caused executives on Park Ave, the league notably issued a knee-jerk memo and prohibition against teams using “unapproved video” (i.e. realtime highlights) on social. The threat was a fine up to $100,000 and the “loss of rights to post League-Controlled Content (including game footage).”

With the policy having gone into effect, teams really put forth abysmal efforts across the board.

I mean. Why bother. This is embarrassing.

Eagles decided to try to get cute and creative and really mislead an entire audience with this “exclusive” (this was a pick-six).

The Saints, may have violated the letter of the rule. Per Mashable:

"On a subsequent conference call with public relations, marketing, social media and digital personnel from all 32 teams to go over the new rules, the league deemed video to be “anything that moves,” according to a source from one franchise who was on the call."

They also may have violated MPAA copyright laws…

Oh and also thumbed their nose at the spirit of the rule. More from Mashable:

"That includes GIFs from previous games of players celebrating, or even pop culture GIFs such as tangentially relevant quotes from Seinfeld or other TV shows. So, for now at least, even moving images of Harambe are off limits during games (let’s pour a little out for him yet again)."

Jags be like, “F*ck it. Tee up Madden.”

DeMarco doing what DeMarco does.

Bears and Phins should be flagged for excessive use of oversized emojis.

Redskins didn’t even bother.