30 best NHL jerseys of all-time
25. St. Louis Blues
The Blues have had some interesting sweaters in their 50 years in the NHL. In some strange sequence of events, though, this jersey was the first to feature the most notable structure in all of St. Louis, the Gateway Arch.
Like the Rangers, the Blues took a too simplified route in designing their sweaters and both teams were the benefactors of implementing plaques that represent a more holistic image of the cities in which they reside. The arch is something St. Louis natives are very proud of, as they should be.
It’s a beautiful structure that identifies the city as a whole, so it makes sense to have that represented in the jerseys their hockey team wears. The layering of the classic blue note over the grey-toned arch adds the perfect element of St. Louis to their otherwise run of the mill jersey design.
The note itself is not a bad emblem, but it has so much more of an impact with the arch sitting behind it. There are never enough opportunities for brands to differentiate themselves and the Blues were able to do so with this logo. Unfortunately, for the 2016-17 season, however, the Blues retired this jersey.