Milwaukee Bucks logo looks too much like Jagermeister’s (Photo)

The Milwaukee Bucks have had their new logo and color scheme the last two seasons. Unfortunately, Jagermeister thinks it looks too much like their logo.

The Milwaukee Bucks went with a rebrand before the start of the 2015-16 NBA season. Their new logo and color scheme change has the Bucks looking fresh as this young team for Jason Kidd comes into form.

Giannis Antetokounmpo is becoming a superstar for Milwaukee. Everything is going over fine with this basketball team. Well … except their logo looks too much like Jagermeister’s and that could be a problem. I’ll let you be the judge on this one…

According to the Milwaukee Journal Sentinel, “Jagermeister has filed formal opposition with an appeal board of the U.S. Patent and Trademark Office about the registration of the logo.”

Jagermeister has used the forward facing deer with the circular antlers as its logos stateside since 1968. The adult beverage company doesn’t want to have its trademark associated or affiliated with the NBA franchise.

This could have the Bucks scrap their cool logo for some other design. It’s hard to Fear the Deer when Jagermeister is flexing its trademark about the resemblance both logos have with one another.

Then again, if Jagermeister is staking claim that it owns the foward facing deer part of the logo, then it has no case. However, the circular antlers and similar size proportion of both logos could have the Bucks change its logo for the third time in three years.

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Maybe we liked the new Bucks logo so much because we subconsciously saw it as the Jagermeister logo? It has nothing to do with the taste of the adult beverage, but more about the association we make with the well-marketed brand. The Bucks might need a new graphic designer to help them out in the near future.