SM Huddle 6-Pack: State Farm, GoPro, adidas & More

EP-115 State Farm Sponsors Chicago Cubs World Series Trophy Tour by Sports Marketing Huddle

Everyone wants to get a piece of the Chicago Cubs winning the World Series, and State Farm is the latest to step up to the plate by sponsoring the Cubs World Series Trophy Tour.

Brian Cristiano and Rob Cressy dish about whether State Farm sponsoring the Cubs World Series Trophy Tour makes sense or if it’s just a branding play? How much does State Farm get from having their logo included on pictures people take of the World Series trophy? What other ways could State Farm use this activation to drive engagement around their brand?

At the end Brian and Rob give actionable advice on what you can implement into your business from State Farm sponsoring the Cubs World Series Trophy Tour.

EP-116 Michael Ehrlich, Director of Public Relations, Adidas by Sports Marketing Huddle

Michael Ehrlich, Director of Public Relations for Adidas, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about how Adidas chooses which platforms to engage their audience, surprises they’ve encountered in 2016 and what he’d like to see as a big win in 2017.

Michael was part of episode 100, but only a portion of our conversation was published. Episode 116 is our conversation in its entirety.

EP-117 Fox Builds Live Super Bowl Commercial Concept by Sports Marketing Huddle

The only time anyone seems to care about commercials is during the Super Bowl. That’s why Fox is able to get $5 million for a 30 second ad slot. For this upcoming Super Bowl, Fox is building out a live commercial concept.

Brian Cristiano and Rob Cressy dish about what Fox’s live Super Bowl commercial concept could look like. What sort of live commercials would make sense for brands? How can they add more fun and engagement while still making their commercial memorable?

At the end Brian and Rob give actionable advice on what you can implement into your business from live Super Bowl commercials.

EP-118 Steve Overmyer, Sportscaster at WCBS-NY by Sports Marketing Huddle

Steve Overmyer, Sportscaster at WCBS in New York, joins Brian Cristiano and Rob Cressy on the Sports Marketing Huddle to talk about what teams need to do to engage sports fans both in the arena and at home, plus what some of the biggest changes were for teams and broadcasts in 2016.

Steve was part of episode 100, but only a portion of our conversation was published. Episode 118 is our conversation in its entirety.

Off The Record: Fact About Me Of The Day

This is the story of why Rob Cressy created “Fact About Me Of The Day”, which appears in his email signature and is also how we open every podcast episode.

Rob has been doing this for almost 10 years and it’s a business hack that has allowed him to build relationships better, show that he is not a robot, while also increasing the odds of closing a deal.

You can check out a blog post about it here:

From time to time, when inspiration strikes us, we’ll give some additional thoughts about a topic. There is no script for this, we just let it rip, have fun, and let you in on our conversation. We call these OTR’s (off the record).

Off The Record: Thoughts on GoPro by Sports Marketing Huddle

We love the GoPro brand. On the heels of refs wearing GoPros on their hats during the Big Ten Championship game, Brian Cristiano and Rob Cressy dish about their thoughts on the brand. Where is it heading? What are some GoPro tips for creators.

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Your feedback is super important to us. We want to make sure that we deliver value for you and make this the best sports marketing show possible. You can connect with Brian & Rob on social media and let us know what you think (good or bad):

Brian Cristiano – Twitter: @Brian_Cristiano – Snapchat: @brian_cristiano
Rob Cressy – Twitter: @RobCressy – Snapchat: @baconsports

Websites:
BOLD Worldwide: www.boldworldwide.com
Cress Media: www.cressmedia.com
Bacon Sports: www.baconsports.com