Michigan Wolverines head coach Jim Harbaugh announced that Usher will be an honorary captain at a game in 2017.
Jim Harbaugh has revitalized the Michigan Wolverines in his first two years on the job. Not just with the play on the field but also with the way the team gets attention off the field from celebrities. The latest celebrity he hung out with is legendary recording artist Usher.
Harbaugh has turned the program into one that high-profile names want to be associated with, like Usher, and he has that cool factor that people love. He understands the importance of building brand recognition and the power that it can have on recruiting. Not only does he just take pictures with them, he also helps get them involved with the program too.
It was announced on Twitter by Harbaugh, that Usher would be an honorary captain for a home game in 2017. It’s one thing to bring in alumni, former players and fans as captains, but to have the ability to bring in the biggest names speak to where this program is heading.
After a tough loss in the Orange Bowl to Florida State, the Wolverines have plenty to build on moving forward as they chase their dreams of playing in the College Football Playoff. They were an inch away from making it this year and a strong recruiting class could push them over the top next year.
If the Wolverines are able to build off the success that they had this year and take that next step, then they’re likely to get even more star power around the program. The changes that Harbaugh has brought in two years has been incredible to say the least.